Rework
Business , Inspiration , Startups / February 2, 2017

Title: Rework Author: Jason Fried and David Hansson Jason Fried and David Hansson share their radical approach towards building Business for the modern age with the book ‘ Rework ’. Jason and David worked completely contrasting ways to industry norms while creating Basecamp – a web-based project management tool. They share their Understanding & Thinking as a simple yet fresh approach towards creating something new. Starting: Start as early as possible. Create something tangible and try to sell it. We all have that friend who says he had the idea for eBay and would have been a billionaire only if he acted on it. That’s absolutely false. Everyone has ideas, it’s the implementation of ideas that makes all the difference. So let’s say you’re a filmmaker, just create a short film and share it with the world. Learn along the way rather than just planning to make a movie once you have the money. Product: When you start, you don’t necessarily need a perfect something. In fact, minimising things can make them simpler and more appealing to a lot of people as well. Just create something people would use. Once you have a drug that people are addicted to, you…

Jeff Bezos and the age of Amazon
Business , Entrepreneur , Inspiration , Startups / January 31, 2017

Title: the everything store : jeff bezos and the age of amazon Author: Brad Stone What went behind the making of Amazon? How did a Startup selling Books become a $100Billion giant? Jeff Bezos was working in Wall street at a hedge fund co. called D.E.Shaw in the early 1990s. He was working on building a network international trade and started looking at internet enabled business opportunities. During the early 1990s Internet usage grew multifold very quickly and that’s when Jeff envisioned a store to conduct commerce using the Internet. Jeff selected Books category as there are millions of Books giving a large no of Products to start with. Jeff also has an individual liking towards Books, in a way Steve Job’s loved music and led to the creation of iPods. Amazon was soon shipping hundreds to thousands of books every day and conducting commerce through the Internet. After a successful stint with Books, Amazon launched categories of Music & DVDs. Around that time, a new company was gaining a reputation as search engines and Jeff personally invested $250,000 after meeting its founders. The company, of course, is Google co-incidentally an Amazon rival decades later.   Amazon has been largely…

Why Emotional Intelligence can matter more than I.Q.
Business , Productivity , Self improvement / January 23, 2017

Title: Emotional Intelligence Author: Daniel Goleman What exactly is Emotional Intelligence? What are the things that compose of Emotional Intelligence? Emotional Intelligence is all about how we manage ourselves and relationships with others. 5 primary components of Emotional Intelligence are: Self-awareness: how clearly do you know yourself. Managing Emotions: Do you control your Emotions? Or your Emotions control you? Motivation: keep on going, in spite of challenges. Empathy: understand how others feel without being told. Social Skills: how to deal with others. Does Emotional Intelligence matter? If yes, how much? Everyone understands firing an Employee is a sensitive thing and it affects the morale of existing Employees. However, very few companies deal smartly with it. When a company clearly communicated about the reasons for letting employees go, helped them in finding other job and dealt with Empathy in the process, it showed up to 90% positive ratings against the standard 5-10% from leaving employees. In a restaurant, one of the crucial factors for customers in deciding whether they would return or not is the treatment of waiters. When the waiters were friendly, the customers not only tipped more but were also 75% more likely to return again. Children having fewer…

Failing towards Success
Business , Inspiration , Self improvement / January 21, 2017

Title: How to fail at almost everything and still win big Author: Scott Adams Scott Adams, the founder of Dilbert & author of “ How to fail at almost everything and still win big ” shares his life’s story. All along, he strongly advises not to take advice from cartoonists. A few points he puts forward are: Learning from failures Scott failed on various occasions in his businesses as well as personal life. However, he kept on failing smart i.e. learning from failures and trying better next time. Also, improve the odds and become more valuable with every attempt. Say Raj and Prem are 2 guys in college, trying to get a girlfriend. Raj starts liking 1 girl, researches all about her and after months tries to go after her, only to discover she has a boyfriend or isn’t interested in him. Prem, however, flirts and approaches as many girls as possible. This, in turn, allows him to know what girls like, how to talk to girls and basically, improve his chance of making a girlfriend. Goals v/s Systems The same example also makes for his 2nd That is, to have systems instead of Goals. In today’s world, things are…

‘Influence – the psychology of Persuasion’

Title: ‘Influence – the psychology of Persuasion' Author: Robert Cialdini Book Review of ‘Influence – the psychology of Persuasion’ by Robert Cialdini Author Robert Ciadini talks about some factors that affect people in their decision making in the book Influence: the psychology of Persuasion. Some things lead to automatic mindless compliance or saying yes from people. These factors Influence people to do things without even realising it. They are small triggers that affect people in their decision making. Some of them are: 1.Perception: Human beings perceive the value of a product by its price. A merchant at a tourist spot used to sell some Jewellery to tourists. Some of his products were not selling well. He instructed his employee to change the price to ½x for the weekend while he was going out of town. As he returned, all of that unsold inventory was sold. The fascinating thing, however, is, that the employee had mistakenly changed the price to 2x instead of ½x. The thing that worked for him was the higher price. The tourists that visited his shop perceived higher value with high price and bought it. This is definitely not possible everywhere but it gives a lesson that people perceive…

The hard thing about hard things
Business , Entrepreneur , Inspiration , Startups / December 29, 2016

Title: The hard thing about hard things Author: Ben Horowitz The Hard thing about Hard Things by Ben Horowitz Ben Horowitz tells us about his experiences as a CEO during running Opsware (previously known as Loudcloud) , which was later acquired by HP for $1.6B in 2007. He talks straight about the difficulties/ challenges a CEO has to face while running a company. Majority of the management books talk about setting up of great business practices, culture and good things, however very few talk about what to do when that doesn’t happen. So Ben decided to share about various tough decisions that he had to make as a CEO to show the brutal side of businesses in his book ‘ The Hard thing about Hard Things ’. Firstly, he clearly states that there aren’t any recipes for succeeding in business and doesn’t try to hand over 5-10 practices or things to do. Instead, he talks about his experiences at being an Entrepreneur, a CEO & finds those learnings still very applicable while working as a VC. Some of the lessons he shares in the book are: As a college student, he played Football & was part of higher academic groups….

Start with Why
Business , Entrepreneur , Inspiration / December 21, 2016

Title: Start with Why Author: Simon Sinek Book Review of ‘ Start with Why ’ by Simon Sinek. New York 1900’s. Samuel Langley started with an ambitious mission to be the 1st person to fly an airplane. He had all the right ingredients – prestigious qualifications & work experience, great market conditions – well funded, best talent available, powerful contacts, media following his every move. Nearby in Ohio, Wilbur & Orville Wright were attempting something similar with money earned from bicycle shop proceeds. They did not have great formal education, no Funding or well known persons working for them. Both Langley & Wright Brothers were pursuing the same goals and had strong work ethic. Obviously Wright brothers were the one to succeed in flying the 1st airplane, despite Langley being the one with all the resources. The difference in them was Wright brothers had a dream & believed they could change the world with their flying machine. Langley was only motivated by the fame to be the inventor, so he couldn’t inspire the people around him and also quit once Wright brothers succeeded rather than try and improve it further. Washington, August 28th 1963. Martin Luther king Jr. gave the…

Contagious- Why things catch on
Business , Entrepreneur , Social Media Marketing / December 14, 2016

Title: Contagious- Why things catch on Author: Jonah Berger Book Review and Recommendation of Contagious- Why things catch on by Jonah Berger. How do some Products, Ideas & Activities become popular in no time? What factors contribute to exponential or viral growth of an product sometimes even in seemingly dull market! There are various factors that lead to this kind of abnormal growth, beyond Quality and Price of a product. 1. Social Currency: People like to talk about things that make them look cooler. So talking about a popular restaurant that sells the best sandwiches around would make them look cooler. Whereas they might not bother telling about their regular dining place. 2. Triggers: Whatever you associate your product with, becomes a trigger for you. That’s why brands pay Celebrities or Sportsperson huge sum of money as they would like to be associated with that celebrity. Another example is where KitKat associated itself with Coffee in all its advertisements by simply showing coffee and Kitkat together. This acted as a form of Trigger that whenever people drank coffee, they were reminded of Kitkat. It could easily have been some Wafers or Hot Chocolate, but people consume Coffee all the time whereas…

Blue Ocean Strategy
Business , Entrepreneur , Startups / December 5, 2016

Title: Blue Ocean Strategy Author: W. Chan Kim and Renée Mauborgne Book Review of Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne How does one create a Profitable company? In the recent times, everyone is starting new businesses & companies. Also, the traditionally most crucial factor of Profitability seems to have lost its weightage. More and more technology startups are being funded and create a hype without proper fundamentals & this is eventually leading to bubble burst. They casually burn money in the name of Customer acquisition, proprietary technology and so on. This lack of profit doesn’t allow long term sustainability and also stops them from incurring expenditure on research, eventually fading out and turning obsolete. So how do companies and even non-commercial organizations keep themselves relevant & create long term impact??? Blue Ocean Strategy tackles this by decoding reasons of successful & proven companies that lasted over decades & revolutionized their industries forever. What is the Blue Ocean Strategy? The authors refer Blue Oceans as companies creating new market opportunities with profit potential. Whereas the ones that are constantly fighting competition, having little to no margin and running “me too” businesses are called as Red Oceans. So…

The 4 Hour Work Week

Title: The 4 Hour Work Week Author: Tim Ferris The 4 Hour Work Week by Tim Ferris Book Review The title says enough what the book is going to be about! But before you let your gut scream Scam, misleading and distracting people on wrong lines, try to understand what it conveys. The 4 Hour Work Week is beyond a book or a show, it’s a lifestyle shift. And now, more than ever, with ever connected and digitalised world, it’s easier than ever to live your Dream life – travel around the world and live like millionaire without having millions. This book is about “How”. People generally want the experience they think only millions can buy, rather than actual millions. The goal is not to free time and watch Television all day, but to travel around the world, learn about cultures – regional language, eat local food and experience rich and diverse life. Or so it is, for vast majority of people. It can be living peacefully in a village, or lavishly in mansions for you. The best part is – you can still adapt the principles of The 4 Hour Work Week independent of your Goals, and live more…