Jeff Bezos and the age of Amazon
Business , Entrepreneur , Inspiration , Startups / January 31, 2017

Title: the everything store : jeff bezos and the age of amazon Author: Brad Stone What went behind the making of Amazon? How did a Startup selling Books become a $100Billion giant? Jeff Bezos was working in Wall street at a hedge fund co. called D.E.Shaw in the early 1990s. He was working on building a network international trade and started looking at internet enabled business opportunities. During the early 1990s Internet usage grew multifold very quickly and that’s when Jeff envisioned a store to conduct commerce using the Internet. Jeff selected Books category as there are millions of Books giving a large no of Products to start with. Jeff also has an individual liking towards Books, in a way Steve Job’s loved music and led to the creation of iPods. Amazon was soon shipping hundreds to thousands of books every day and conducting commerce through the Internet. After a successful stint with Books, Amazon launched categories of Music & DVDs. Around that time, a new company was gaining a reputation as search engines and Jeff personally invested $250,000 after meeting its founders. The company, of course, is Google co-incidentally an Amazon rival decades later.   Amazon has been largely…

The hard thing about hard things
Business , Entrepreneur , Inspiration , Startups / December 29, 2016

Title: The hard thing about hard things Author: Ben Horowitz The Hard thing about Hard Things by Ben Horowitz Ben Horowitz tells us about his experiences as a CEO during running Opsware (previously known as Loudcloud) , which was later acquired by HP for $1.6B in 2007. He talks straight about the difficulties/ challenges a CEO has to face while running a company. Majority of the management books talk about setting up of great business practices, culture and good things, however very few talk about what to do when that doesn’t happen. So Ben decided to share about various tough decisions that he had to make as a CEO to show the brutal side of businesses in his book ‘ The Hard thing about Hard Things ’. Firstly, he clearly states that there aren’t any recipes for succeeding in business and doesn’t try to hand over 5-10 practices or things to do. Instead, he talks about his experiences at being an Entrepreneur, a CEO & finds those learnings still very applicable while working as a VC. Some of the lessons he shares in the book are: As a college student, he played Football & was part of higher academic groups….

Start with Why
Business , Entrepreneur , Inspiration / December 21, 2016

Title: Start with Why Author: Simon Sinek Book Review of ‘ Start with Why ’ by Simon Sinek. New York 1900’s. Samuel Langley started with an ambitious mission to be the 1st person to fly an airplane. He had all the right ingredients – prestigious qualifications & work experience, great market conditions – well funded, best talent available, powerful contacts, media following his every move. Nearby in Ohio, Wilbur & Orville Wright were attempting something similar with money earned from bicycle shop proceeds. They did not have great formal education, no Funding or well known persons working for them. Both Langley & Wright Brothers were pursuing the same goals and had strong work ethic. Obviously Wright brothers were the one to succeed in flying the 1st airplane, despite Langley being the one with all the resources. The difference in them was Wright brothers had a dream & believed they could change the world with their flying machine. Langley was only motivated by the fame to be the inventor, so he couldn’t inspire the people around him and also quit once Wright brothers succeeded rather than try and improve it further. Washington, August 28th 1963. Martin Luther king Jr. gave the…

Contagious- Why things catch on
Business , Entrepreneur , Social Media Marketing / December 14, 2016

Title: Contagious- Why things catch on Author: Jonah Berger Book Review and Recommendation of Contagious- Why things catch on by Jonah Berger. How do some Products, Ideas & Activities become popular in no time? What factors contribute to exponential or viral growth of an product sometimes even in seemingly dull market! There are various factors that lead to this kind of abnormal growth, beyond Quality and Price of a product. 1. Social Currency: People like to talk about things that make them look cooler. So talking about a popular restaurant that sells the best sandwiches around would make them look cooler. Whereas they might not bother telling about their regular dining place. 2. Triggers: Whatever you associate your product with, becomes a trigger for you. That’s why brands pay Celebrities or Sportsperson huge sum of money as they would like to be associated with that celebrity. Another example is where KitKat associated itself with Coffee in all its advertisements by simply showing coffee and Kitkat together. This acted as a form of Trigger that whenever people drank coffee, they were reminded of Kitkat. It could easily have been some Wafers or Hot Chocolate, but people consume Coffee all the time whereas…

Blue Ocean Strategy
Business , Entrepreneur , Startups / December 5, 2016

Title: Blue Ocean Strategy Author: W. Chan Kim and Renée Mauborgne Book Review of Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne How does one create a Profitable company? In the recent times, everyone is starting new businesses & companies. Also, the traditionally most crucial factor of Profitability seems to have lost its weightage. More and more technology startups are being funded and create a hype without proper fundamentals & this is eventually leading to bubble burst. They casually burn money in the name of Customer acquisition, proprietary technology and so on. This lack of profit doesn’t allow long term sustainability and also stops them from incurring expenditure on research, eventually fading out and turning obsolete. So how do companies and even non-commercial organizations keep themselves relevant & create long term impact??? Blue Ocean Strategy tackles this by decoding reasons of successful & proven companies that lasted over decades & revolutionized their industries forever. What is the Blue Ocean Strategy? The authors refer Blue Oceans as companies creating new market opportunities with profit potential. Whereas the ones that are constantly fighting competition, having little to no margin and running “me too” businesses are called as Red Oceans. So…

The 4 Hour Work Week

Title: The 4 Hour Work Week Author: Tim Ferris The 4 Hour Work Week by Tim Ferris Book Review The title says enough what the book is going to be about! But before you let your gut scream Scam, misleading and distracting people on wrong lines, try to understand what it conveys. The 4 Hour Work Week is beyond a book or a show, it’s a lifestyle shift. And now, more than ever, with ever connected and digitalised world, it’s easier than ever to live your Dream life – travel around the world and live like millionaire without having millions. This book is about “How”. People generally want the experience they think only millions can buy, rather than actual millions. The goal is not to free time and watch Television all day, but to travel around the world, learn about cultures – regional language, eat local food and experience rich and diverse life. Or so it is, for vast majority of people. It can be living peacefully in a village, or lavishly in mansions for you. The best part is – you can still adapt the principles of The 4 Hour Work Week independent of your Goals, and live more…

Rich Dad Poor Dad
Business , Entrepreneur , Finance / November 7, 2016

Title: Rich Dad Poor Dad Author: Robert Kiyosaki Rich Dad Poor Dad by Robert Kiyosaki Book Review Robert has 2 Dads – 1 his Real dad who is highly educated & he would tell Robert to study hard and get a good job. His other dad – his best friend’s father would encourage him to focus on Businesses & Finances. His poor dad would often say ‘I can’t afford it’ while his rich dad made him ask ‘How can I afford it?’. The 1st was a statement and allowed to leave him off the hook, while the 2nd was a question that forced to think! Robert listened to both for a while & decided he wanted to follow his Rich dad’s teachings. He shares few powerful lessons learnt from both his Rich Dad Poor Dad. Rich don’t work for Money: Poor and Middle class work for Money. This creates Earned income in the form of Salary. Rich build their business & Investments to earn money in the form of Profits, Passive Income from Rent & Interests and accumulate Wealth in form of Portfolio – Shares & Property. Why Financial Literacy? Wealth is not just made by ‘How much money you…

Zero to One
Business , Entrepreneur , Startups / October 22, 2016

Title: Zero to One Author: Peter Thiel Book Review of Zero to One by Peter Thiel How does one create great breakthrough companies? the once in a generation kind. What is it that made the Microsoft and the Apple’s of the World? How did Google and Facebook become more valuable in a decade than majority of biggest companies running since century combined? What is it that leads to creation of such huge progress for some companies in short span of time? Zero to One is about creating such companies that create new things on a massive scale! Humans don’t create radically new things based on existing choices, but invent by creating new Technologies. The progress that we make are generally categorized as : A. Horizontal progress – taking existing products to new places i.e. wider Markets. B. Vertical Progress – Technological Improvements – creating new & better ways of doing things. Lot of this Vertical progress comes from Startups generally as old companies don’t move fast for new ways & technology and Individuals don’t create new Industry, all by themself. Asking an important question “What valuable product/ service is nobody building?” – if the startups are able to create &…

The Lean Startup
Business , Entrepreneur , Startups / October 13, 2016

Title: The Lean Startup Author: Eric Ries ‘The Lean Startup by Eric Ries’ Book Review How do Startups become Successful? What do the successful Startups do differently that make them successful? In today’s fast paced world, Young Brilliant college students are inventing the future by creating new products, working with their friends and taking on the World. However, more often than not – they are failing. In spite of creating Amazing Products and having Rock star team entering the market, they are not able to create Successful companies. So how come, even with having all the correct Ingredients- Determination & Brilliance + Great Timing + Great Product & Team, they are not having the fame & fortune like the stories in the Magazines & Movies? There’s a difference in the Reality. The Boring stuff like Management & Accounting really matter a lot, which is quietly ignored in the Movies as it doesn’t make for great movie time. What is the Lean Startup methodology? Instead of creating great & perfect products, create extremely basic versions of them (lets call them Minimum Viable Product) Selling these products to early adopters and measuring the response – getting feedback, listening to their complaints, trying…

How to be a Millionaire
Business , Entrepreneur , Finance , Startups / October 10, 2016

Title: The Millionaire Fastlane Author: M J Demarco Book Summary and Review of “The Millionaire Fastlane” -by M J Demarco. If you are among the kind of person who wants to Live Life fully and beyond normal/ average – you have big dreams, want to own a huge House, fast cars or simply want to live Rich – yet you know, the current path is not going to take you there and wonder ‘There’s got to be more to Life’, its highly recommended for you to understand “The Millionaire Fastlane”. Basically, there are 3 kinds of different Financial Roadmaps for People: Sidewalk: They have No Financial Plan and live Paycheck to paycheck E.g. Spend whatever money you earn on the Latest Gadget, Drinking, Parties! Poor Money Management – Even if they earn enough they will end up spending everything, that’s how Celebrities, Sportsperson earning Millions one time go flat broke with 1-2 bad seasons. This is the Worst financial mistake as you can always go down as the Source of Income goes. Slowlane: These are typical Go to School- Get a Degree- Get a Good Paying Job – Save Money Mentality. Basically, you keep on working till 60, 70 years…