‘Influence – the psychology of Persuasion’

Title: ‘Influence – the psychology of Persuasion' Author: Robert Cialdini Book Review of ‘Influence – the psychology of Persuasion’ by Robert Cialdini Author Robert Ciadini talks about some factors that affect people in their decision making in the book Influence: the psychology of Persuasion. Some things lead to automatic mindless compliance or saying yes from people. These factors Influence people to do things without even realising it. They are small triggers that affect people in their decision making. Some of them are: 1.Perception: Human beings perceive the value of a product by its price. A merchant at a tourist spot used to sell some Jewellery to tourists. Some of his products were not selling well. He instructed his employee to change the price to ½x for the weekend while he was going out of town. As he returned, all of that unsold inventory was sold. The fascinating thing, however, is, that the employee had mistakenly changed the price to 2x instead of ½x. The thing that worked for him was the higher price. The tourists that visited his shop perceived higher value with high price and bought it. This is definitely not possible everywhere but it gives a lesson that people perceive…

Contagious- Why things catch on
Business , Entrepreneur , Social Media Marketing / December 14, 2016

Title: Contagious- Why things catch on Author: Jonah Berger Book Review and Recommendation of Contagious- Why things catch on by Jonah Berger. How do some Products, Ideas & Activities become popular in no time? What factors contribute to exponential or viral growth of an product sometimes even in seemingly dull market! There are various factors that lead to this kind of abnormal growth, beyond Quality and Price of a product. 1. Social Currency: People like to talk about things that make them look cooler. So talking about a popular restaurant that sells the best sandwiches around would make them look cooler. Whereas they might not bother telling about their regular dining place. 2. Triggers: Whatever you associate your product with, becomes a trigger for you. That’s why brands pay Celebrities or Sportsperson huge sum of money as they would like to be associated with that celebrity. Another example is where KitKat associated itself with Coffee in all its advertisements by simply showing coffee and Kitkat together. This acted as a form of Trigger that whenever people drank coffee, they were reminded of Kitkat. It could easily have been some Wafers or Hot Chocolate, but people consume Coffee all the time whereas…

Social Media Marketing
Business , Social Media Marketing / October 11, 2016

Title: Social Media Marketing Author: Gary Vaynerchuk How to do Social Media Marketing? Gary Vaynerchuk’s Jab, jab, Jab Right Hook Book Review. Give, Give, Give and then Ask. That’s the principle for Life, Business or Social Media. Keep on continuously providing value to your Audience & then ask them to buy your product, service or whatever you want. Gary takes Business analogy to Boxing. Just like Boxing, in Business too the last action like the last punch in Boxing gets all the credit, be it a Sale or or a Business Deal. However, it takes a series of steps that have to be executed before making the final move to accomplish things. Now coming to Social Media Marketing. With the attention of individuals turning more and more away from traditional media such as Print, Television, Radio etc to Social Media, it has become a crucial place for Brands and companies to be present there.  And Interact with their audience on a real time basis as Social media is a 2way communication. So how to work with Social Media? Having the right Content – saying the right things and more importantly, in the right Context i.e. saying at the Right time,…